From the 1990s onwards Philippe Starck committed himself to a new revolution, that of the democratization of quality, designer hotels. The Paramount in New York offering rooms for $100 came first and it has since become a classic of the genre.
This human-centric approach has led Philippe Starck to develop projects that contribute essentially to the process of democracy of the hotel industry.
“The only desirable revolution is a social and economic revolution: offer the best quality to people for whom money is not the point. It is without a doubt the most interesting future and creative territory to develop." Ph.S