01.01.22 - Architecture

Cidade Matarazzo Rosewood Sao Paulo

“Matarazzo gave life to São Paulo and then fell asleep. 

Matarazzo is waking up and will again give life for São Paulo.
Not the same way.
The first time it was made of flesh.
The new one is made of dreams.
Dream, vision, creativity, rigor are the assets of Matarazzo.
The dream is simple; to create an island, to create a paradise in the middle of the city, which will become thecentre of life of the city.
Whoever you are, at any moment of your life, your dreams will have their own place at the Matarazzo.
Like life.
Forever.”
Ph.S

Centrally located in the heart of the vibrant city near the lively Avenida Paulista, Rosewood São Paulo is a metropolitan oasis set within the historical enclave of Cidade Matarazzo, a complex of elegantly preserved buildings from the early 20th century that have been carefully transformed into hotel and private residences, high-end stores and entertainment venues. Anchoring the 30,000 square-meter mixed-used lifestyle hub, Rosewood São Paulo occupies the historic former hospital, Matarazzo Maternity, as well as a striking new vertical garden tower. 

The transformation of the heritage buildings is rooted in sustainability and celebrate the country’s cultural heritage and natural environment.

Spearheaded by entrepreneur Alexandre Allard and designed by leading international figures including the Pritzker Prize-winning architect Jean Nouvel and visionary artistic director Philippe Starck, Rosewood São Paulo is a love letter to Brazil, with a majority of the design materials both locally sourced and inspired by the country’s diverse culture. 

Featuring 160 rooms and suites along with 100 private suites available for purchase, the hotel’s elegant accommodations are spread across the restored Matarazzo Maternity and the Vertical Garden Tower.

The new hotel is also home to a groundbreaking collection of 450 site-specific artworks, all created in partnership with local artists whose work draws from the multiplicity of the Brazilian experience.

Rosewood São Paulo has instilled new life into Matarazzo Maternity, which holds great symbolic significance and sentimental meaning to the city as more than 500,000 Brazilians were born there. As both an emblem of the city’s rich history and a beacon guiding its future, Cidade Matarazzo holds a central place in the hearts of many generations of Paulistanos.


More informations on : www.rosewoodhotels.com

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