Starck reinvents Cidade Matarazzo : "a place that instantly makes us plunge in dreams."
October 19th 2016, in Sao Paulo, Philippe Starck - artistic director - presented his creation for Cidade Matarazzo, alongside entrepreneur Alexandre Allard.
Together they invited the audacity and modernity of the 21st century in a historic complex, the former maternity Filomena Matarazzo.
A space imagined by Starck as a bridge between Brazilian fertile creativity and European exceptional craftsmanship: a crossroads between vision, poetry and elegance. Conceived as an ideal city where the deep roots of the country intermingle with the contemporary energy of Sao Paulo, Cidade Matarazzo is the experience of a dream life.