01.01.04 - Design

Bottle 1664 (Kronenbourg)

"What interests me in beer is the nobility of this product.It is for two reasons: its material is noble, because it is a healthy product.Beer is liquid bread. - as doctors say - healthier than wine, because less alcoholic, more natural. "

Cleaned of its slags, the beer product becomes noble. The bottle 1664 by Starck is in large series.

"This multiplication and accessibility are part of this process of ennoblement, of" elegantification. "As for the box, I do not want to see in it that a simple can. It has two functions: hygienic first, because it is protected by a lid; practice then, because it can close." Ph.S

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