A House for the Price of a Car

“One billion people have no roof over their heads. The automobile production model seems most appropriate for industrializing housing construction, as it uniquely guarantees a fair fixed cost, rapid and punctual production, and quality that ensures longevity. A house can and should cost the same as a car.” Ph.S

At the invitation of Carlo Ratti, curator of the Biennale Archittettura 2025, Philippe Starck imagined A House for the Price of a Car, a committed initiative produced with the support of Renault, that invites to a collective reflection on the future of architecture at the service of humanity.

In a world facing unprecedented and urgent challenges, the subject is no longer only architectural; it is humanistic, social, political and ecological. Traditional construction needs to cleanse itself of its venality, and rediscover its primary objective, its real necessity: to provide a roof over the heads of the people who have none. It is urgent.