10.02.12 - News

PHILIPPE STARCK UNVEILS 'THE BICYCLE OF THE FUTURE' DESIGN IN BORDEAUX

During the second annual edition of Cyclab, Philippe Starck presented the final rendering of the “ideal city bike” with Alain Juppé, the Mayor of Bordeaux.

The new bike-scooters will revitalize the bike park and enhance the mobility of the local inhabitant, thanks to a new ergonomic design to be produced by Peugeot for an urban environment. The bikes will available on loan to the inhabitants of Bordeaux.

“ This idea for a new means of locomotion sprang from the analysis of much feedback from the citizens of Bordeaux, diverse opinions, constructive and intelligent ideas and the specificities of Bordeaux. This revolutionary solution seems to be the inventive and appropriate response to questions being asked regarding pedestrian areas”.

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