01.04.16 - Design

GENERIC.A (KARTELL)

“GENERIC are explorations : the wish to open up, to clean up and reach the core in order to identify and extract the minimum, this minimum thing which deserve to exist and from which the true beauty comes from. GENERIC chairs are square roots, minimums, they are structurally timeless and elegant because they are indivisible.” 

“GENERIC.A chair –as in Administration- is the skeleton, the core, the essence of chairs that you can find in hospitals, police stations, ministries. It bears this deeply elegant, mysterious obviousness.” Ph.S