01.12.11 - News

City of Bordeaux invited Philippe Starck to design the bicycle of the future.

Indeed, people from Bordeaux are answering to an online questionnaire in order to define their ideal bicycle. Their response will inspire Philippe Starck to draw, without charge, the bicycle of the future.

The final design will be presented on February 10, in the presence of Alain Juppé at the Cyclab, thinking event which aims to reflect on the future of cycling and its use.

The “Bordeaux bicycle” is once more an illustration of Starck’s commitment to “democratic ecology”, a revolutionary concept which he has developed and whose goal is to create objects accessible to everyone, affordable and innovative.

“My interest in the environment has neither beginning nor end; it’s a state of mind” Ph.S

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