BRACH MADRID

“Entering Brach Madrid is like entering an inhabited place. An infinite number of astonishing and mysterious objects, accumulated for their sentimental, and therefore priceless, value, line the hotel with dreams and fertile surprises. Brach Madrid is a place of elegant, precise poetry: every detail, every material means something, and the whole forms a narrative around the happy nostalgia of a man who has known beauty and lost love, and has been dreaming of them ever since. In this way, each space in the address tells a story that each person is free to reinvent with his or her own sensibility. Madrid is a peculiar, paradoxical city. Marked by 36 years of Francism, it went from one extreme to the other, from fascist dictatorship to Movida. For Brach à Madrid, I wanted to synthesize the unspoken spirit of Spanish poetry, a form of modern nostalgia that is never backward-looking." Ph.S

Evoke Spain and its nerve center, Madrid, an ancient Umayyad fortress that became the Castilian capital after the Reconquista. Nicknamed Il Foro, the city has always been the center of political and intellectual debate. Madrid ou la fureur de vivre, or how, in the unique artistic movement of liberation and protest known as Movida, the people of Madrid rose above forty years of Francoism. Or how survival gave rise to a festive spirit.Madrid is Evok Collection's second destination outside France. The city's effervescence, vibrant day and night, is a perfect match for Brach's magnetic energy.

More information : https://brachmadrid.com/