In 2019 the collaboration between Philippe Starck & Luxottica takes shape with another step towards the future with the latest collection of eyewear.
Starck Biotech Paris merges more than ever design with biomechanics, placing Bionisme at its core: taking inspiration from the organic to innovate, in favor of humanity. Each pair of glasses is created using Biolink® technology, a screwless hinge designed based on the human collarbone, delivering greater comfort and flexibility. Starck Biotech Paris is the intersection of technology and the designer’s essence, his philosophy… paired with a sophisticated Parisian attitude.
“Each of the styles of the collection constitutes an elegant extension of the individual.
Even disappearing from our perceptive field and merging completely with the body in harmony.
The collection is about richness of colors and purity of lines combined with subtle contrasts.
Starck Biotech Paris is not a revolution, it is the right evolution.” Philippe Starck
Philippe Starck and Luxottica have imagined an entire advertising campaign that explores Starck’s exquisite sense of humor, portraying the concept of Bionisme through human flexibility.
So, what if Philippe Starck was as flexible as his eyewear styles?
Discover the collection and points of sale at www.luxottica.com